Oral expressions, a tool to develop cultural tourism in the Chanduy parish, Santa Elena province

Abstract

Tourism in general, orally, is the communication expressed by tourists to demand attention from the people in the place they visit, and in this way satisfy needs, usually with a totally different language than their own. The research focused on the analysis of the use of oral expressions for the promotion of cultural tourism in the town of Chanduy belonging to the province of Santa Elena, considering that tourist awareness is the mutual cultural knowledge between tourists and the local population, linked to the space-time of interaction of both actors, determined the forms of use of oral expressions for the development of cultural tourism. The research is exploratory and evaluates qualities of the cultural expressions of the community under study and quantitatively data were obtained on the variables and dimensions of analysis, both perspectives made possible relevant information for the formulation of conclusions regarding the existence of a large collection of oral expressions that are not being used in the reproduction of knowledge in the communities, much less for tourism purposes. It is important that during these tourist visits, doubts related to "where one comes from and where one goes" are cleared, the discovery of the roots and the empowerment of these mark how significant it is for the people to revalue the efforts of the ancestors and enjoy the benefits of the evolution achieved, keeping alive the spirit of past generations.