Linguistic Tourism as an alternative for the tourist diversification of the Canton Salinas, Ecuador

Abstract

In this research, the relevance of linguistic tourism as an alternative for its diversification in the Salinas canton was analyzed, it was sought to define the importance of language for the tourism sector. There are several languages in the world, Spanish is one of the most difficult to learn, therefore. The investigation is based on those who say that it is used as a means to attract tourists interested in mastering the language. In addition, the current tourism supply and demand were studied in order to understand reality. The research is exploratory and not experimental, the facts were recorded at the time they occurred to later suggest a proposal that contributes to changes in tourism in the Salinas canton, an activity that generates new sources of employment, a process in which sources were used. primary and secondary. The results indicate that currently in the Salinas Spa there is no language tourism offered, a proposal based on a Spanish language teaching program that encourages the influx of tourists is recommended for future research, thus the development of the Salinas canton will be made viable, not only in tourist aspects but also in economic, social and cultural aspects.