Impact of a tourism development plan on the sustainability and competitiveness of the commune el real, parish Chanduy, canton Santa Elena, Province of Santa Elena” year 2015

Abstract

This research aims to determine the incidence of a plan of tourist in the sustainable environmental, economic and social development, through an internal of the Commune diagnosis the Real, of the Province of Santa Elena, which should benefit from the natural and cultural resource that has the commune, where is conducive to the generation of a real dynamic for the acquisition of rural tourism with the logical development from within generation contributing in this way to the good living of this municipality. Between the problems that became apparent the competitiveness is, not advertising, technological tools, entrepreneurship projects, has raised sustainable and competitive strategies from the perspective of rural tourism. Based on quantitative and qualitative research methodology was used for the preparation of this work. Described the General characteristics of the existing problems, allowing to develop a diagnostics situational type, with the implementation of strategies such as agreements with the institutions of the State, courses of trainings a residents so that they can perform efficient administration community, good team work, implementation of programmers and projects, timely participation of the inhabitants for the achievement of a permanent growth for the commune their organizations and associations located within its territory.