Impact of competitive intelligence in the economic development of enterprises in the province of Santa Elena

Abstract

The objective of this article was to analyze the incidence of competitive intelligence in the economic development of companies. Competitive intelligence helps companies define and know the industry, as well as identify the strengths and weaknesses of their rivals, which includes intelligence activities to gather data about competitors and interpret it; If done correctly, helps the company to avoid surprises because they anticipate the movements of competitors and decreases the response time. An exploratory correlational research was implemented to diagnose the organizational performance of companies in the province of Santa Elena. The methods implemented are deductive and inductive, using descriptive observation techniques, interviews with company managers and surveys of company workers to know the real situation. We selected 32 companies from the province of Santa Elena where interviews were conducted with managers. The results show that by strengthening the company's strengths, and thus taking advantage of opportunities in the environment, will generate economic development of the company that implements sound and timely actions.