The new rurality and tourism, an alternative sustainable development in Dos Mangas, Santa Elena province

Abstract

The tourist activity as a source of economic dynamism and a valuable tool to get out of poverty, together with the importance that nowadays is assigned to the rural space, begins to take a new direction in the process of development of tourist destinations favoring Their sustainability; Therefore, the efforts of the communities to enter into tourist activity and minimize the traditional role of rural areas, where agricultural, livestock, raw material and timber production has prevailed for generations, face new challenges not only to production But also to the provision of services, as well as to ensure the conservation of nature and culture, so as to respond to the wellbeing of future generations of the sector that are increasingly endogenous. The present article analyzes the incursion of the Dos Mangas municipality in the province of Santa Elena in this new opportunity of progress, who proposes to the new rurality with its aspects of multifunctionality, alloreactivity and non - agricultural rural employment as a non - traditional. This work was developed within the qualitative paradigm through the descriptive interpretive method and the technique of interviews with key players such as entrepreneurs, local leaders, responsible for the interpretation center and commune leaders. As a preliminary result of the research, it can be said that the new rurality is in the process of becoming a model of resource generation through non-conventional tourism development that can be applied in communities with similar characteristics.