Marketing and management tools used in the different business units of the province of Santa Elena
DOI:
https://doi.org/10.26423/rctu.v2i3.57Keywords:
Neuroscience, Managerial tools, Tools of marketingAbstract
The company like cell of the economy has to be studied because it turns in actor of the first order. The good health of the company is the good health of the economic one and vice versa. The company is what his manager is; the person interests then brain of the organization.
Inside this context this study is realized in search of the organization and activity of the company of the province of Santa Elena. It has been considered so much of marketing a set of variables as managerial that use these units of production and / or commercialization for the attainment of his aims: positioning and economic growth.
There takes a sample that includes the most wide business range: companies of retail and wholesale commercialization, of services, of commercialization, of production and of another type. The information obtains across surveys, which then are tabulated, which allows to obtain the tools that use the business in the province. The companies declare the utilization of tools, but his administrators cannot explain form and the procedures in each of the cases, that is to say, do it of intuitive form, more not because they possess the technical knowledge of the same ones.
Downloads
References
Albert Gomez, M. J. (2007). La Investigación Educativa: Claves Teoricas (Primera Edicion ed.). (J. M. Cejudo, Ed.) Madrid, España: McGraw Hill.
Bernal , C. A. (2010). Metodologia de la Investigación(Tercera Edición ed.). (O. Fernández Palma, Ed.) Bogotá, Colombia: Pearson Education.
Inec. (2010). Inec Santa Elena. Santa Elena.
Méndez Álvarez, C. (2006). Diseño y Desarrollo del Proceso de Investigación con Énfasis en Ciencias Empresariales (Cuarta Edición ed.). (G. Noriega, Ed.) Bogotá, Colombia: Limusa S.A.
Downloads
Published
Issue
Section
License
El titular de los derechos de autor de la obra, otorga derechos de uso a los lectores mediante la licencia Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacional. Esto permite el acceso gratuito inmediato a la obra y permite a cualquier usuario leer, descargar, copiar, distribuir, imprimir, buscar o vincular a los textos completos de los artículos, rastrearlos para su indexación, pasarlos como datos al software o usarlos para cualquier otro propósito legal.
Cuando la obra es aprobada y aceptada para su publicación, los autores conservan los derechos de autor sin restricciones, cediendo únicamente los derechos de reproducción, distribución para su explotación en formato de papel, así como en cualquier otro soporte magnético, óptico y digital.
