Nonverbal language: study of Rafael Correa's speech on the media

Abstract

Influencing the masses, is one of the objectives that politicians have, for this communication plays a primary role, authors highlight the importance of communication, not only verbal, but gestural to which in many occasions it is not given relevance, in In this sense, the research focuses on the study of the nonverbal language of Rafael Correa's speech on the media, whose problematic part of the speech spoken by the former president. The objective was to identify their nonverbal language from the communicational perspective, in addition, to examine the conflict points and provide study guidelines in the speeches of other presidents. The research has a strong bibliographic foundation, it was based on the methodology of indirect observation, the technique used is the analysis of content, of a sample of the videos broadcast on citizen links during the presidential period of Correa. In this work, dissonant verbal statements with respect to gesticulation were detected, reflecting defensive reactions at the moment of hiding relevant data for the country. In conclusion, inconsistencies are evident between what he says verbally in relation to his gestures, however, it is shown that Correa is a born speaker and was permanently advise