Incidence of marketing management and accounting interference procedures in private companies in the Province of Santa Elena, year 2014-2015

Abstract

Accounting control systems allow the company to know about the economic situation and make decisions; secondly marketing management facilitates compliance with business objectives, to capture the attention of the target market, encouraging customers to purchase action, and current customer loyalty, these two components enable companies to take advantage of any kind environmental opportunities to know the current situation, so the negative impact is minimized. This study aims to assess the impact of accounting control systems and marketing in the administration of private enterprises in the province of Santa Elena, the process of gathering information was aimed at obtaining information from the company managers, financial personnel and public relations in the absence of marketing department in the majority of companies. It was evident that no innovative strategic actions in companies, that will generate knowledge effectively brand in the target market, however, the accounting systems used are appropriate, whether made mostly traditional way, not technological tools are used. The importance of implementing accounting control systems that improve the administrative management of private enterprise in the province, as well as marketing efforts to improve compliance with business objectives entities was determined.